SEO: The Most Complicated Internet Marketing Technique

SEO or search engine optimization is one of the most popular types of Internet marketing techniques used in across the world. Many webmasters, or even just bloggers, have come to use the capabilities of SEO to increase the quality and quantity of visitors visiting their website or blogs. However, though very effective, many have said that SEO is one of the most complicated Internet marketing techniques used in the market today.

What made it complicated, particularly in today’s current trends, is because of the growing competition, in which almost all web development and marketing companies provide SEO services to their clients. Another reason why it became very complicated is because of the ever changing algorithms of search engines, which requires SEO specialists to upgrade their techniques frequently.

SEO of today

According to many experts, such as those from SEO Philippines companies, the SEO industry have changed so much since it was first used in Internet marketing. Many have even said that SEO specialists in the past had it easier compared to what the market has become a short span of time. One popular example of a huge change is the shift of using reciprocal linking to one-way linking.

Reciprocal linking

Reciprocal linking was one of the most popular techniques used in early SEO. It involves creating a mutual link between two objects, commonly between two websites to ensure mutual traffic. One of its most popular method is the use of three-way linking, which involves 3 websites linking with each other (this technique is still used in many SEO campaigns).

However, one problem faced by link builders in that time is that some webmasters, after exchanging links from other websites, would then remove the links in their websites without the knowledge of their linking partners. This would then cause their websites to achieve a one-way link without reciprocating.

However, according to many SEO Philippines experts, this method is considered a violation between websites. Because of this, a number of new techniques have been introduced to avoid this from happening. This is with the use of one-way linking techniques.

One-way linking

One-way linking is a technique which is much more effective compared to reciprocal linking. It is a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction. Many experts consider this as more “natural” in the eyes of search engines compared to reciprocal linking.

Compared to reciprocal linking, one-way linking involves a number of techniques without having to exchange links between websites. One of the most popular are blog commenting, forum signature, as well as article marketing.

Blog commenting involves leaving comments in blogs or any other publicly accessible discussion boards with links pointing to a website. This technique has become one of the most popular link building technique used in SEO. Forum signatures, however, involves the It is a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction.

Another technique, article marketing, has now become a very popular method used in SEO because these articles are known to provide high quality links to a website. According to many SEO Philippines experts, the more popular the article gets, the more quality of links it can provide to websites.

Complications of one-way linking in today’s market

Similar to what happened in reciprocal linking, one-way linking have also been abused by many webmasters because of its efficiency to create one-way links to their websites. Blog commenting and forum posting have been under attack by spammers, while article marketing have been duplicated to create more articles across the Internet with links in it.

Because of the ever changing algorithms of search engines, which have now detected the use of duplicate contents and articles, as well as the use of techniques which makes these links ineffective for many search engines, such as the use of the “nofollow” tag in blogs and forums or the use or redirection, SEO has become more and more complicated over the years, even for those that doesn’t use spamming techniques to increase their website’s relevance in search engines.
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by  Margarette Mcbride
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